BlueSun Cruises is a division of BlueSun Travel which has been in business since 2004. It is boutique cruise and travel specialist that works with every cruise line in the world. As such, it is qualified to promote and sell:
- Ocean cruises
- River cruises
- Speciality/Adventure cruises
BlueSun Travel is a leader in the Australian cruise market for many reasons. It is a niche market specialist. However, it is also on the cutting edge of the technology, which is where web design and digital strategies are vital.
Enter Coconut Smash.
BlueSun Cruises use to outsource all website design and development to a company in India. However, in 2018, BlueSun Cruises expereienced a major breach of security when its wesbite was hacked and infected with a catastrophic virus. The web hosting company had no option but to close it down. The infection was so bad that a repair was deemed impossible.
If there was one blesssing about COVID-19, is that BlueSun Cruises had the ability to use the 'lock down' to re-strategise, re-plan and re-energise its brand. This commenced with Coconut Smash being contracted to oversee the complete rebranding of not just BlueSun Cruises, but the whole BlueSun Travel brand.
"Masters of travel marketing and website design"
For more information on our BlueSun Cruises rebrand or any aspect of your creative thinking, give us a shout any time: 0404 132 222.