BlueSun2 Pty Ltd was created in August 2004 to handle the marketing for one charter boat in Perth, Western Australia.  Since that time, it has grown significantly. It is now a division of BlueSun Travel Pty Ltd, providing sales, marketing and booking services for well over 50 charter boats in WA.

In 2019, Coconut Smash conceived a rebrand of all BlueSun Travel divisions, including BlueSun2. Its primary objective was a new website design, with integrated reservations systems. This was fully implemented in February of 2020, just as COVID-19 took hold. BlueSun2 expected sales to take a huge hit with expected losses of 75% in the 2020/2021 financial year.

Nothing could have been further from the truth. The rebrand was so successful that sales are expected to grow by 40%. BlueSun2 is now ranked number 1 on Google and Bing.