BLUESUN2 BOAT CHARTERS

BlueSun2 Pty Ltd was created in August 2004 to handle the marketing for one charter boat in Perth, Western Australia.  Since that time, it has grown significantly. It is now a division of BlueSun Travel Pty Ltd, providing sales, marketing and booking services for well over 50 charter boats in WA.

In 2019, Coconut Smash conceived a rebrand of all BlueSun Travel divisions, including BlueSun2. Its primary objective was a new website design, with integrated reservations systems. This was fully implemented in February of 2020, just as COVID-19 took hold. BlueSun2 expected sales to take a huge hit with expected losses of 75% in the 2020/2021 financial year.

Nothing could have been further from the truth. The rebrand was so successful that sales are expected to grow by 40%. BlueSun2 is now ranked number 1 on Google and Bing.